Katherine Lynch.org

According to an article on Wired, Facebook has debuted Facebook Connect, a one-stop sign-in for social networking and interaction sites including Facebook, Digg, and Vimeo that could give OpenID a run for its money.

So what’s the big deal? Like so many other things with Facebook, it’s not as innocent as it seems.

By making a deal with these connectors–several of which include US universities–Facebook is able to gather even more data than you willfully give it every time you log in and “Become a fan” of things. Think those targeted ads are eerily personal now? Just wait a few months.